Siemens Energy AG is an energy company formed by the spin off of the former Gas and Power division of Siemens Group and was established in 2020.
Once the company started to present itself on the exhibitions it needed to create its own identity in stand designs in order to become a center of attention on the venue grounds as well as maintain sustainable and eco-friendly concept.
This 2-storey stand occupies 104 sqm. of trade fair space and is open from 3 sides. Main style direction and color combination was given by the new brand style guide. The functions of the booth were combined with attractive design and planning solutions. Unusual multimedia solutions with useful and impressive interactive idea to transform the space into unique informational portal. The booth was supposed to attract as many visitors as possible and we integrated the presence of a bar, negotiation zone, lounge area with a comfortable lighting and air atmosphere. Bar area became not only the place to receive drinks / snacks, but the space to create new business realations.