Nobel Biocare, a major Swiss dental implant manufacturer, took part in the world’s largest international annual scientific conference & exhibition. The stand design had a curved exterior and hanging elements to match with interactive counters to involve the passersby. We opted for fabric prints to accentuate the curved corners and that luxe matte finish. From informative videos and presentations to the quirky barista and extensive hospitality, there was no chance of blending in with the crowd. In close cooperation with ET Global.