Kaspersky at GITEX a multinational cybersecurity and anti-virus provider operated by a holding company in the UK. Kaspersky is the world’s largest privately held vendor of endpoint protection solutions. This booth was largely based on a futuristic theme, we used neon and white light alongside glass to compliment the bright beams. The glowing floor in Kaspesky’s corporate turquoise colour was the perfect highlight to separate the space from it’s neighbours.
Inside the structure were a selection of corporate spaces with multiple meeting rooms, a conference area, a control room, hospitality zones and so much more. Each part of this booth was custom made from the ground up including the furniture to abide by the companies strict corporate identity. Messe.ae semi-privatized the meeting areas with frosting and mixed laminate walls with full fabric & aluminium frame systems for high resolution branding. This booth was incredibly spacious to suit such a busy show, and was up-to-date and modern for a tech-filled audience.